How Alex Hormozi’s $100M Leads Broke Internet (Genius Strategy)

His viral launch led to jaw-dropping results:

📲 500,000 book downloads

💸 150,000 physical books sold on day ONE

But how did he do it?

He gave away INSANE amounts of value upfront — free bonuses plus his entire new book. An all-you-can eat buffet when people expected just a sample.

In today’s noisy market, you can’t just stand out — you need to build trust fast, like dating. Gotta prove yourself before commitment happens.

Hormozi’s solution?

𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝟏𝟎-𝟐𝟎𝐱 𝐦𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞 𝐭𝐡𝐚𝐧 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬, 𝐟𝐨𝐫 𝐟𝐫𝐞𝐞.

This intense giveaway makes people feel bad and grateful for how much they’re getting from you,. (principle of reciprocity at play)

So when asked them for something later, like a paid program, they eagerly say yes. The trust is there now.

THE FORMULA?

1. Give absurd amounts of free value first
2. Quickly build trust and authority
3. Monetize elsewhere once seen as an expert

The key is to overdeliver upfront, construct a path to paid offers, and give value abundantly at the start. This builds quick trust so you can monetize down the road.

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Love,

Dan.